About This Course

  • Target Audience

    This course is specifically designed for all professionals in the insights industry. While the course covers the necessary theoretical foundations, the emphasis on practical applications will enhance your effectiveness in your role.

  • What You'll Learn

    You'll gain in-depth knowledge about large language models and their practical applications. You'll also discover specific use cases (see curriculum below) that are directly applicable to your day-to-day role, equipping you with valuable skills and strategies to enhance your work.

  • Learning Format

    The course is delivered through short, digestible videos. You will walk through the prompt as well as the results to understand how the input generates the output. Watch on your computer, phone, or tablet. You can also follow along by using ChatGPT while watching the videos.

Course curriculum

    1. Before we begin...

    2. Course Overview

    3. Large Language Models

    4. Prompts

    5. Introduction Quiz

    1. Prompt Basics

    2. General Prompt Format

    3. Style and Tone

    4. Zero Shot vs. Few Shot

    5. LLMs and Math

    6. Core Prompt Quiz

    1. Brainstorming (Part 1)

    2. Brainstorming (Part 2)

    3. Generating RFPs

    4. Personas

    5. Generating Screeners

    6. Generating Discussion Guides

    7. Verbatim Coding

    8. Storytelling and Executive Summaries

    9. Insights Use Quiz

    1. Process Mapping

    2. Asking Better Questions

    3. GPT for Creativity

    4. Act like a Consultant

    5. Other References

    6. Advanced Prompt Toolkit Quiz

    1. Key Learnings

    2. Words of Caution

    3. Final Thoughts

    4. Your feedback

About this course

  • $249.00
  • 30 lessons
  • 2 hours of video content
  • Contact us for institution / bulk pricing options!


Dan Wasserman

Chief Operating Officer

Dan is the Chief Operating Officer for KJT, overseeing strategic activities, IT, information security, compliance, and corporate sustainability. He has a strong background in operations management as well as primary market research, health outcomes, and health economics research. He recently presented a workshop at IIEX.AI called "Mastering Prompts: A Workshop for Market Research Success" that was "insightful", "provided great tools" and was "easy to follow" according to the 100+ attendees. His key accomplishments include the development of KJT’s Collective Win to champion core values and the establishment of an ISO 27001 certified information security management program. He has given numerous presentations and authored publications in both health outcomes and market research.


  • What level of knowledge of ChatGPT do I need to take this course?

    This course is designed for a broad audience. We recommend that you have some basic knowledge of ChatGPT before enrolling, but no specific prompting skills are required.

  • How will this course help me in my role?

    This course will provide practical prompt examples that you can use to do things like: draft emails, draft discussion guides, and tailor content that you already have to different audiences. Not only will you gain prompting knowledge to help you create your own tailored prompts, but you will go through a plethora of examples that you can use right away.

  • Do I have to complete the lessons all at once?

    This was designed to be flexible. You can watch the first few videos, then take a break, then watch more. Or you can binge all of them in one sitting. You'll have unlimited access to the lessons for a year.

  • Why take this course (as compared to another one)?

    There are lots of prompting resources available on the internet; however, this course has specifically been designed by a leader in the insights industry for the insights community. Examples are practical and tailored to what people in our industry do every day.

  • Is it possible to create a custom course for my company?

    Yes! While this course has a lot of great information, tailoring the content to your specific use case can be even more impactful. Contact KJT to learn more.

  • Do you offer bulk pricing?

    Yes! We can customize a package for your needs. Contact KJT to learn more.

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